Emily Coleman https://english.byu.edu/emily-coleman Emily Coleman en-US Tue, 25 Aug 2026 19:08:35 GMT Marketing Director https://english.byu.edu/emily-coleman/marketing-director There are so many ways to apply your skills, and your career path can and will change. In the era of AI, job roles are changing so quickly. Your best advantage to finding and nurturing a meaningful career path is to be flexible and curious. Keep looking for new and exciting challenges. Tue, 25 Aug 2026 19:08:35 GMT https://english.byu.edu/emily-coleman/marketing-director

Marketing Director

BA English,Marketing

There are so many ways to apply your skills, and your career path can and will change. In the era of AI, job roles are changing so quickly. Your best advantage to finding and nurturing a meaningful career path is to be flexible and curious. Keep looking for new and exciting challenges.

When did you graduate from BYU?

2015

What is your job/position? And how would you describe what you do in that job/position?

Marketing Director. I work for a software company as their head of customer marketing. I am responsible for leading a team and developing the strategy for identifying successful customers and using what weve learned to make every customer successful.

Describe the path that you took from your BYU English degree to your current career, highlighting the important realizations and turning points that paved the path for you.

I started out in copywriting and content marketing. Once I got my first job in tech, I discovered other marketing paths beyond content and built skills in customer marketing related to lifecycle marketing, sales enablement, and customer advocacy.

What are the specific skills that you cultivated as an English major that you now use in your professional life? And how do you use those skills in ways that set you apart from your colleagues?

The most valuable skills are related to critical thinking. The ability to connect seemingly unrelated concepts or ideas into a cohesive argument or thought is really valuable. I can come up with more creative ideas. I also use my skills to break down very dense or complicated ideas into more manageable concepts and then explain those to others.

What are some of the surprising ways in which your English degree has helped you in your life?

I learned so much about empathy and understanding. The courses I took that stretched my understanding of other views and opinions made me better at relating to people who have different values or opinions than I do. Even more than listening, I can recognize why their views matter and contribute to our society.

What do you wish you had known as an English major? Is there any advice you'd like to share with current students?

There are so many ways to apply your skills, and your career path can and will change. In the era of AI, job roles are changing so quickly. Your best advantage to finding and nurturing a meaningful career path is to be flexible and curious. Keep looking for new and exciting challenges.

Contact:

colemanemilye@gmail.com

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