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Samantha Lund

Social Media Manager

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"This isn’t often mentioned, but writing is a HUGE part of social media. And you learn how to do it well as an English major."
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When did you graduate from BYU?

BA English 2015

What is your job/position? And how would you describe what you do in that job/position?

I’m a social media manager, which means I create content for, respond to, and strategize for social media

Describe the path that you took from your BYU English degree to your current career, highlighting the important realizations and turning points that paved the path for you.

While in my English degree, I took a class about the intersection of classic literature and the digital world and realized that I was really interested in online writing. I applied for internships that had to do with blogging and social media and found that I enjoyed the social media side the most. I interned at Church headquarters through the editing minor internship program in social media and then moved to a new company in a copywriting role, then a social media role after that.

What are the specific skills that you cultivated as an English major that you now use in your professional life? And how do you use those skills in ways that set you apart from your colleagues?

Writing clearly and concisely, thinking big, and editing. This isn’t often mentioned, but writing is a HUGE part of social media. And you learn how to do it well as an English major.

What are some of the surprising ways in which your English degree helped you in your life?

It has helped me be aware of cultural cornerstones and literature that are referenced on social media.

What do you wish you had known as an English major? Is there any advice you’d like to share with current students?

I wish I had taken advantage of talking to professors about their interests and what they predict for the future of their fields.

Contact

samlund01@gmail.com